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Results: 1
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Using Customer Review Systems to Support Purchase Decisions
Chuleeporn Changchit
,
Timothy Klaus
,
Alicha Treerotchananon
Nov 01, 2021
Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are...
Global Information Technology
Computer Science and Information Technology
IT Research and Theory
Published by:
IGI Global